MAD Agency Daily
Tuesday, March 27, 2018
  • CMO Klaassen Named President 360i New York

    Abbey Klaassen, a former trade journalist who joined 360i as CMO in 2015, has been named president of the agency's New York office. Klassen, … Read the whole story

  • Standard Time + Blackrose = Standard Black

    The combined agencies believe they can up their game in design capability, content and strategic capabilities on both coasts. Clients include CVS Health and … Read the whole story

  • Arts & Letters Creative Appointed AOR For Google Chromebooks

    A&L will handle all creative and strategic duties for Google's laptop business to build the brand's overall impact above and below the line as … Read the whole story

  • OnStar Expands To TV, Cinema In New Campaign

    The "Be Safe Out There" campaign, from Campbell Ewald, reminds drivers that it is not a matter of if but when a driver or … Read the whole story

  • Zenith Boosts Global Ad Forecast, Cites Global Economic Expansion

    Publicis Media's Zenith unit has upgraded its advertising outlook for 2018, albeit a modest one-tenth of a percentage point. Zenith now projects global ad … Read the whole story

  • Dentsu Aegis Net Dominates 2017 New Media Biz

    Fueled by a new business streak at its Carat unit, Dentsu Aegis Network dominated net new business gains in 2017 by a slight margin … Read the whole story