With the integration, a single ID would unify online and offline views for addressable targeting at scale and allow for easier management of data … Read the whole story
Most digital marketers find it challenging to accurately measure their programmatic media buys and they think it's their agencies' fault. That's the finding of … Read the whole story
Bernstein-Rein is working with Sesame Street In Communities on a campaign to raise awareness of the benefits of early-learning programs, an area where the … Read the whole story
The creative, from the client's new agency, Havas Chicago, is designed to reach Millennials raised on gamification apps by centering on the Orbitz Rewards … Read the whole story
Connecting offline data with online data raises the bar when it comes to serving and seeing relevant ads. But what about the "invisible" relationships … Read the whole story
Once the reset button has been hit on consumer data, contextual targeting can help rebuild a degree of trust between advertisers and consumers. Read the whole story
Video engagement is on the upswing too, according to Integral Ad Science. Read the whole story
For reasons that remain a bit mysterious, Apple is barring the sale of emoji packs supporting the Testicular Cancer Awareness Foundation. Read the whole story
There will also be a PR-driven partnership with lifestyle platform Gilt that will include a branded content push and NYC pop-up April 12-14. Read the whole story
Portland, ME-based The VIA Agency has appointed Brian Demick client strategy lead to work on a range of accounts, including home improvement retailer Lowe’s … Read the whole story
Soraa has appointed 3Headed Monster as the first-ever creative AOR for the designer lighting company’s newly launched consumer division, Soraa Home. The appointment followed … Read the whole story