Starcom, part of Publicis Media, will handle media planning and buying as well as search, social, and programmatic on behalf of the energy drink … Read the whole story
Boothe will serve as global brand president to oversee the network's 60 global offices in 35 countries. Read the whole story
Developed with Cramer-Krasselt, the "Live Life Anchors Up" creative is inspired by the anchor on the bottle. Read the whole story
Sparked by revelations surrounding the illicit use of Facebook user data by Cambridge Analytica, the ARF this morning called for new ad industry "guidelines … Read the whole story
- COMMENTARY
Over the last several years, attribution providers have stoked the notion that more definitive credit might be allocated to marketing using "algorithms" and "machine … Read the whole story
- COMMENTARY
Facebook and Snap are the two leaders in what was originally referred to as social media when they launched - but they have quickly … Read the whole story
As a reward for its idiotic campaign that's more than a bit of a 'Game of Thrones' knockoff, Wieden + Kennedy captured the social … Read the whole story
Red Sox opening day ads will point out that "Sox and boots belong together" and feature photos of Fenway Stadium with the team's logo … Read the whole story
WPP digital agency Mirum has hired former Candyspace North America CEO, Greg Crockart to manage one of Mirum’s largest clients, Qualcomm. Separately Michelle Zimmerman … Read the whole story
Ally Financial has launched a review of its creative, media and digital assignments, with a twist: it’s paying finalists for their time and effort. … Read the whole story
