• by Steve McClellan  @mp_mcclellan, March 28, 2018

Red Bull has appointed Starcom USA as its media agency for North America following a review.

Carat had previously handled the assignment, which it won back in 2010.

Starcom, part of Publicis Media, will handle media planning and buying as well as search, social, and programmatic on behalf of the energy drink marketer.

The company spent an estimated $30 million on measured media in the U.S. in 2017 according to Kantar Media. That was down sharply from the $54 million it spent in 2016, per Kantar.

“Red Bull is a cutting-edge brand with incredible vision and we are honored to be selected as their media partner,” stated Kathy Ring, CEO of Starcom US. “Their culture of innovation and iteration is a perfect fit for Starcom and we’re excited to use our unique capabilities to help Red Bull North America uncover new insights about their audience and reach them in an authentic way.”