MediaPost Publications - MediaPost Agency Daily 03/30/2018

Accenture Scoops Up Meredith's Digital Agency
by Larissa Faw
Accenture is making one of its largest acquisitions to date by purchasing publisher Meredith's digital agency, Meredith Xcelerated Marketing (MXM). Read the whole story
Huge Shakeup, Shapiro Leaving For New Venture
by Steve McClellan
Huge, one of Interpublic's big digital shops, confirmed today that Michael Koziol is stepping up to the role of global CEO -- succeeding Aaron … Read the whole story

Publicis Media Taps Ali Nehme For New Commerce Lead Role
by Larissa Faw
The global commerce practice is seen by the company as part of an end-to-end solution for clients spanning Publicis.Sapient and Publicis Communications to bring … Read the whole story
Amazon Ranked Most Liked Brand, Guess Who's Least Liked?
by Joe Mandese
The poll found Amazon was by far the most liked with a net favorability score of 44 -- more than twice that of Google, … Read the whole story
Havas Bets On Cryptocurrency With New Blockchain Practice
by Richard Whitman, Columnist
Appropriately called Havas Blockchain, the new offering will pursue clients in the blockchain tech and entrepreneur sector. Read the whole story
COMMENTARY
Terms Of Abuse
by Sarah Fay
Seemingly no one ever reads user terms of service, which are practically impossible to get through -- typically, mini novellas in four-point type using … Read the whole story

KBS' 'Vonster' Project For Monster.com
by Larissa Faw
This is the first time technology has been applied in this way, to create a fully interactive virtual puppet that could be re-animated live … Read the whole story
Ebiquity Taps Media Agency Veteran Vinter
by Steve McClellan
Ebiquity has hired Martin Vinter as its new UK media practice lead taking over for Judith Warn-Ford who will now provide freelance consulting for … Read the whole story
Pizza Hut Launches Creative Agency Review
by Steve McClellan
Pizza Hut and its main creative agency Droga5 have parted ways, AdAge reports. The pizza chain has launched a review for a new agency. … Read the whole story