MediaPost Agency Daily
Tuesday, May 8, 2018
  • Scotch & Soda Makes Splash With NYC OOH Campaign

    A water taxi with the fashion company's branding inside and out will ferry passengers along New York City's East River this spring and summer. Read the whole story

  • Google To Terminate Old AdWords Version By End Of Year

    Google on Monday announced it will make the new version of AdWords the exclusive way for marketers to manage their ad campaign accounts. By … Read the whole story

  • Ramon Jimenez Departs Droga5 For Viacom Strategy Post

    In this newly created role, the NY-based Jimenez will oversee the consumer and cultural insights, strategy and social impact efforts across a group of … Read the whole story

  • Campaigns Aim To Heighten Awareness About Fire, Water Safety

    Arnold Worldwide is "sounding the alarm" with the American Red Cross to educate people about the danger of home fires. FCB Health is tackling … Read the whole story

  • PR And Marketing May Be Converging, But They're Not The Same

    Today's CMO may not be a PR expert, but he or she does have to recognize, appreciate, and adapt to the differences that exist. Read the whole story

  • There's No Business Like (The) Ad Business

    Geometry Global's Richard Wise is out with a new book about why you shouldn't feel like a low-down scumbag for being in the advertising … Read the whole story