• by Larissa Faw , May 7, 2018

Droga5's Ramon Jimenez is departing the agency side to join Viacom as senior vice president, insights and strategy for MTV, VH1, and Logo.

In this newly created role, the NY-based Jimenez will oversee the consumer and cultural insights, strategy and social impact efforts across the networks with the insights and social impact teams reporting directly to him. He will report to Chris McCarthy, president, MTV, VH1 and Logo Networks and Colleen Fahey Rush, chief research officer, Viacom Media Networks.

"With Ramon’s extensive background and passion for understanding culture, he will no doubt help us dive even deeper into the hearts, minds and lives of this generation to continue fueling our growth," says McCarthy. 

For more than a decade, Jimenez has held leadership positions directing strategy and planning for Droga5, R/GA and J. Walter Thompson working with clients that include Nike, Coca-Cola, LVMH, Google and Samsung.