In mid-afternoon trading today, the firm's share price was down more than 30% from its previous close. The firm has backed away from earlier … Read the whole story
In his new post, Danny Robinson will now have a role shaping the long-term direction of the agency. Read the whole story
Speaking as a guest commentator during an IAB webinar briefing the press on its just-released 2017 Internet Advertising Revenue Report, Wall Street analyst Brian … Read the whole story
The brand will occupy two giant digital billboards at the north end of the square to showcase the iconic Green Giant Character and an … Read the whole story
For the first time, "Share a Coke" name labels on 20-oz. Coke bottles are stickers. Fans peel off the stickers to reveal Coca-Cola's Sip … Read the whole story
- COMMENTARY
Brand suitability is subjective, and it is incumbent upon every brand to decide on a strategy that its team can stand behind. Read the whole story
- COMMENTARY
The advertising industry is quickly approaching a future where household-level sales attribution becomes table stakes for all media campaigns and channels. This future sets … Read the whole story
One busy mom with a huge social media following has proposed banning the traditional Mother's Day brunch in favor of giving Mom what she … Read the whole story
The 60-year-old Land O'Frost and agency MERGE are introducing the pre-sliced meat brand's first national TV campaign to reach budget-conscious moms. The creative shows … Read the whole story
Rokkan is creating four new roles to deepen the Publicis Groupe agency's ability to focus on data and consumer engagement. James Cockerille has been … Read the whole story
Laughlin Constable has been named creative AOR for Mills Fleet Farm, the Midwest retail chain. LC will manage all creative concepting and production for … Read the whole story
