GroupM's Mindshare is the primary incumbent and is expected to defend the account. Read the whole story
The new offering combines Reprise's core search and SEO capabilities with Society's social offering and Ansible's mobile experise. Read the whole story
This hybrid consultancy/agency launches with a roster of clients, including Amazon Web Services, Lyft and CRWN Magazine. Read the whole story
Senior GroupM veteran Nicolle Pangis has joined spot cable sales rep NCC as president and CEO. Pangis, who most recently served as global COO … Read the whole story
Asked which direction their clients would be shifting their TV and digital ad dollars in over the next 24 months, half the respondents to … Read the whole story
Bank of America is introducing its AI-driven virtual assistant Erica to its 25 million mobile clients. The digital assistant combines artificial intelligence, predictive analytics … Read the whole story
While some say WPP chairman Roberto Quarta has botched the handling of Martin Sorrell's departure, he has received support from the firm's biggest shareholder. Read the whole story
Four agencies have strengthened their leadership teams with female talent. Fallon promotes Niki Dobratz from media director to CMO to oversee business development and … Read the whole story
The new logo, brand and name will be used to promote the brand to tour operators, consumers and the media across seven key overseas … Read the whole story
Energy Upgrade California (EUC) is expanding its partnership with DDB San Francisco to assign the Omnicom agency with developing and implementing the group's $30 … Read the whole story