Sara Bamossy and Marisstella Marinkovic have been named co-CEOs of the LA-based advertising agency. Read the whole story
The German skincare company spent $53 million on measured media in the U.S. last year, according to Kantar Media. Read the whole story
This "next generation content development and production company" will still work with 72andSunny clients, but will also seek non-affiliated work as it expands both … Read the whole story
With the acquisition of the Data & Marketing Association, the ANA says it will be the single largest trade association in the U.S. devoted … Read the whole story
Facebook may position itself as "the" social network, but when it comes to America's teens, it has become a distant also-ran to YouTube, Instagram … Read the whole story
- COMMENTARY
With all the data available today marketers should never make another mistake. Never have to risk anything of any substance. And that would be … Read the whole story
- COMMENTARY
As a sneak peek at the 2018 North American Effie Awards, MediaPost and Effie Worldwide have once again collaborated to showcase some of the … Read the whole story
COMMENTARYA conversation with Marco Scognamiglio, Global CEO of Rapp, on with how brands can most effecivley use data in the future. Read the whole story
COMMENTARYThe biggest trends influencing search marketers include smartphone shipments, voice search and the changing influence of two major online players -- Google and Amazon. Read the whole story
The award-winning campaign from McCann for State Street Global Advisors added another top honor to its trophy case Thursday night, when it captured the … Read the whole story
Headspace, the meditation and mindfulness app has appointed Caroline Pay as Chief Creative Officer, a new role at the company. Pay was previously Co-CCO … Read the whole story
TV spots will air in select markets and videos will run on cable, OTT, pre-roll and paid social. Print ads will also run in … Read the whole story
The Children’s Museum of Richmond (CMoR) is appointing Elevation as its first-ever AOR following a formal review. CMoR has been handling work in-house and … Read the whole story
