GroupM has acquired 50% of mobile marketing agency Madhouse and Y&R, Sudler and Wunderman are being developed as wholly-owned agencies in the market. Read the whole story
They say a picture is worth a thousand words. But when it appears adjacent to the wrong editorial content, it can cost millions. Read the whole story
While it may seem necessary to take on every client that comes your way, that isn't a guaranteed method to successfully building your business. Read the whole story
God, I hated George. And no, I don't mean in the hateful way that Alex Jones hates. I just mean he played his part … Read the whole story
The media buy appears both in English and in-language across Asian print and digital platforms. Some targeted broadcast ads will air as well. Read the whole story
Seattle-based digital design and development agency Substantial has appointed Carey Jenkins its first female CEO. In the position, Jenkins is charged with overseeing digital … Read the whole story
Nutraceutical is naming Blue Chip as agency partner for the supplement brand following a competitive review. The majority of the brand's marketing efforts in … Read the whole story