The company said it was selling its health care business, which has been a drag on financial performance. Read the whole story
Havas replaces Initiative, which resigned the account in the summer after racist comments were made by the company's former chairman, John Schnatter. Read the whole story
"The traditional agency model just isn't built to keep up anymore -- the talk often outweighs the action," says an agency co-founder. Read the whole story
The deal is for audience targeting with TV segments, allowing marketers to reach specific groups and to target consumers who have already viewed a … Read the whole story
The forecast -- which is up 14% compared with 2017 -- suggests marketers will spend more on search ads across Google and Bing, as … Read the whole story
What exactly separates people from machines? Two things, actually: creativity and empathy. Read the whole story
Which makes sense right? Isn't that the first law of branding? Having a name you can pronounce? If not, it should be. Read the whole story
Atlantis, Paradise Island resort is hiring Saatchi New York as the Bahamas resort's new AOR responsible for advertising and communications efforts. This partnership follows … Read the whole story
A series of videos promote the cause-related project, which helps families get back on their feet by fixing their cars. Read the whole story
San Francisco independent advertising agency Duncan Channon is adding some firepower to its creative team to address recent client additions. It has appointed John … Read the whole story