MAD Agency Daily
Thursday, October 18, 2018
  • Publicis Groupe Reports Better Growth In Q3

    The company said it was selling its health care business, which has been a drag on financial performance. Read the whole story

  • Papa John's Taps Havas Media As Its New Media AOR

    Havas replaces Initiative, which resigned the account in the summer after racist comments were made by the company's former chairman, John Schnatter. Read the whole story

  • Edelman Vets Launch Strategy-, Influencer-Focused Marketing Shop

    "The traditional agency model just isn't built to keep up anymore -- the talk often outweighs the action," says an agency co-founder. Read the whole story

  • Oracle, comScore Ink Audience-Targeting Deal

    The deal is for audience targeting with TV segments, allowing marketers to reach specific groups and to target consumers who have already viewed a … Read the whole story

  • Forrester Forecasts $151B In Online Holiday Purchases

    The forecast -- which is up 14% compared with 2017 -- suggests marketers will spend more on search ads across Google and Bing, as … Read the whole story

  • Humans Vs. Machines: Empathy Is Not An Algorithm

    What exactly separates people from machines? Two things, actually: creativity and empathy. Read the whole story