The numbers are sharply down from 2018, when there was more than 113,000 social posts tied to specific Super Bowl ads. Read the whole story
The appointment comes as the UK OOH specialist prepares to expand to international markets including the U.S. Read the whole story
Horizon will be tasked with overseeing all channels for the seafood fast-food chain working alongside the brand's creative shop Merkley+Partners. Read the whole story
Melody Adhami, the agency's current chief operating officer as chief executive officer replacing current CEO Tom Olesinski who is leaving the organization after a … Read the whole story
A video prior to the game will include a sweepstakes, and the final prize will be unveiled in the Super Bowl spot. Read the whole story
Google will bring in "Google Ads experts" to manage campaigns. Google has increased its focus on automation, which takes responsibility from advertisers and agencies. Read the whole story
Three conditions must be met in order to make a good business case for a Super Bowl ad. Read the whole story
There's been a feeling for a while that a tech giant needed to be fined before best practices trickles down. Read the whole story
The holding company and its former CEO took swipes at each other last week with Sorrell saying how "concerned" he was over WPP's performance. … Read the whole story
FTD's ProFlowers.com is coinciding with the Valentine's Day flower-sending surge with a new campaign featuring former NFL quarterback Troy Aikman. The creative, developed with … Read the whole story
Marcus Thomas is promoting Jaime Venorsky from executive creative director to the agency's first chief creative officer. Also the agency is elevating creative directors, … Read the whole story
Columbia Sportswear appoints Crispin Porter Bogusky (CPB) as creative lead agency for its Sorel brand while handing paid media duties to BSSP. CPB will … Read the whole story