Uploaded ads are analyzed through the Brandzooka creative testing algorithm, and the ad is issued a score. Read the whole story
According to research from MullenLowe Mediahub, ads influence which snacks get snapped up by women who self-identify as healthy frequent snackers. Read the whole story
PHD has been appointed the airline's new media agency, while TBWA has been retained to lead global creative efforts under a new five-year contract. Read the whole story
Ambiguities in the law "could result in reduced choice and privacy for consumers," the major ad trade groups say in a new letter to … Read the whole story
The Super Bowl may be America's biggest media buy, but it's also one of its biggest retail buys. According to a Statista analysis of … Read the whole story
In a unique collaboration, W+K, Bud Light, HBO and Droga5 joined forces for one of the smartest spots in the Big Game. You didn't … Read the whole story
Developed with Goodby Silverstein and Partners, the campaign launches Feb. 4 with two spots and will appear across TV, digital, mobile, and radio. Read the whole story
Chris Seda is departing 360i to join the FCB Health Network as senior vice president and director of product design. In his newly created … Read the whole story
Metro Credit Union is appointing Mechanica as AOR to lead all communications efforts for the brand, including creative, planning and engagement strategies. The first work … Read the whole story