MediaCom has been named the retailer's new media agency and Zimmerman Advertising will handle creative chores for Kay Jewelers. Badger & Winters is the … Read the whole story
The program was developed with the dairy cooperative's AOR Gallegos United. Read the whole story
Rigby joins MediaCom from Vizeum, where she held a similar role and is credited with securing key clients including Burger King and Honda across … Read the whole story
The newly named Gradient Group will operate as Gradient Digital and Gradient Experiential in both Los Angeles and New York. Read the whole story
Search and franchise marketing agency Location3 has expanded its partnership with Self Esteem Brands to become agency of record. The health and fitness company … Read the whole story
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The disruption that's washing over our industry is also washing away the traditional line drawn between marketing and advertising. Read the whole story
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Consumers tend to believe what they see, not what they read, according to a new study. Read the whole story
Corn syrup, while used in the making of its brew, doesn't end up in the final product, according to Miller Lite. Read the whole story
Applebee's is reviving the 1961 classic song "Runaround Sue" to promote the chain's Car Side to Go pick-up service. Read the whole story
Performance marketing agency Fluent has appointed Alex Mandel as chief financial officer reporting to CEO Ryan Schulke. Mandel had been working as a financial … Read the whole story
