For the last three years, Matts has served as North American CEO of Annalect, the data and analytics unit that is part of Omnicom … Read the whole story
In a lawsuit filed in New York, TMG states that $1.5 million is missing because Mission either "presented false" financial statements or "absconded" with … Read the whole story
As far as experiential media campaigns go, Giant Spoon's next big event for client HBO likely goes where none have gone before: into people's … Read the whole story
And it's as silly as dilly dilly, asserts craft beer meister Jim Koch. Read the whole story
- COMMENTARY
Agencies' core purpose has always been connection.That previously meant connecting client to media to customer; today, it means much more. Read the whole story
- COMMENTARY
The whole point of influencer marketing is to make it appear that these people are genuine fans of these products. This -- of course … Read the whole story
Isobar has promoted Ricardo Salema from executive creative director to the newly created role of chief creative officer. Salema will continue to report to Isobar U.S. CEO, Deb Boyda. … Read the whole story
Visa and agency Decoded Advertising are launching the second phase of the financial brand's social and digital series "Money is Changing." Read the whole story
Stellenbosch, South Africa-based alcoholic beverage marketer Distell has appointed WPP as its global agency partner after a competitive pitch. Distell produces, markets and distributes … Read the whole story
