Asked to describe how the level of trust between marketers and their agencies has changed over the past two to three years, more than … Read the whole story
Densmore arrived at the agency in November 2017 as president and in the last 12 months has spearheaded new partnerships with brands such as … Read the whole story
The online and social media campaign, developed with AOR Baldwin&, promotes an entire fish-themed album by the group Coral Benders with a track correlated … Read the whole story
Martech is a multi-billion industry dwarfing ad tech and rivaling the overall media economy yet it is barely on Madison Avenue's radar, WPP's GroupM … Read the whole story
It's called "The Priceline Deal Delegation" and it was created with Grip Unlimited, which won the Priceline account after a recent review. Read the whole story
- COMMENTARY
When a massacre can be live-streamed and shared 300,000 times, even Facebook knows the game is up. Read the whole story
Ashley Berg alleges she was demoted after telling company officials she was pregnant. An amended complaint notes that other women also believe the firm … Read the whole story
Whirlpool continues to position its JennAir subsidiary of kitchen appliances as a luxury brand with two cinematic spots. Read the whole story
iCrossing has made three senior appointments: Sujal Patel departs Digitas to join the agency as chief technology officer, replacing Shiva Vannavada, who left in … Read the whole story
Direct Auto & Life Insurance is appointing Pereira O’Dell as its new agency of record, effective immediately. Run out of the agency's New York … Read the whole story
