Mediapsssst
Why would a marketer have to be subpoenaed to hand over evidence in a case like this? Especially if it believed that the agency involved had done it wrong? Read the whole story
Richard Fraser is joining the agency from sibling Omnicom network BBDO, where he was president Southeast Asia and CEO BBDO Singapore. Read the whole story
"There has been a fundamental shift in the balance of power" between brands and consumers, Brien told a 4s conference gathering Monday. "It has … Read the whole story
IPG CEO Michael Roth and NBC's Kasie Hunt suggested that Congress may to need to address the question at a Monday morning session at … Read the whole story
That was one conclusion from a panel at the 4As conference in Washington exploring how marketers can shape consumer experiences with brands. Read the whole story
Thanks largely to incremental ad spending on the internet, global ad spending will expand by more than $82 billion through 2021, predicts Publicis Media's … Read the whole story
In a move that is expected to make it easier for advertisers, agencies and their suppliers to measure, account for and compare video ads … Read the whole story
- COMMENTARY
The big news in Zenith's updated global ad outlook is that digital media is expanding far more than previously thought, and a big part … Read the whole story
Dietz & Watson is bringing back spokesperson Craig Robinson in a new campaign to raise awareness about the brands deli meats. As part of … Read the whole story
Miami-based digital and social content agency Nobox has named Marcus Kawamura partner and chief creative officer. The appointment comes as the agency is rolling … Read the whole story
Cumberland Farms has appointed Fallon as the convenience store chain's agency of record following a competitive review. Full Contact served as the incumbent. The … Read the whole story
