MAD Agency Daily
Thursday, April 25, 2019
  • Martin Agency Wins CarMax Review

    One of the key initiatives Martin will support is the nationwide rollout of CarMax's new customer-driven, omnichannel buying and selling experience. Read the whole story

  • Industry Veteran Launching Denver Ad School

    After working at DDB and O'Keefe Reinhard & Paul, Jesse Alkire is returning to Colorado to launch the Denver Ad School. Read the whole story

  • Puerto Rico Tourism Launches First Campaign In 5 Years

    The group's "extensive research" found Puerto Rico's brand identity is neutral in the minds of travelers, encouraging organizers to develop an entirely new platform. Read the whole story

  • Report Reveals 86% Of European Brands Have Shifted Programmatic In-House

    Marketers in major Western European nations are shifting their programmatic media-buying in-house, at least partially, according to an in-depth series of analyses released today … Read the whole story

  • The Return Of The Full-Service Agency Model

    There has been a lot of discussion about "rebundling" or reversing the now prevalent agency model of separate agencies for creative and media. Read the whole story

  • Mobile Crowned King Of Digital Marketing

    Mobile now accounts for 51% of UK digital spend -- and video is still rocketing too. Read the whole story