For the first two months of 2020, excluding Greater China, WPP said organic growth was in line with expectations at 0.4%. March will be … Read the whole story
More than four in 10 Millennials (43%) believe brands play an "important" role at this time according to research from Berlin Cameron and Persky. Read the whole story
The Idea for a private marketplace was already in the works at least a week before the COVID-19 crisis hit the U.S. Read the whole story
The new portal is designed to serve as a community gathering forum for employees. Content ranges from popular entertainment, health and wellness to an … Read the whole story
NewFront presentations from a number of digital media companies, which had been scheduled for April 27-May 6, were postponed on March 11. IAB said … Read the whole story
In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. … Read the whole story
New research from Edelman shows nearly two-thirds of consumers believe their countries won't even make it through the crisis without brands playing a critical … Read the whole story
The value of an agency comes from the collision of ideas that happen when people intersect with each other, day after day. As large … Read the whole story
That's how execs are warning the next month will pan out as ad spending contracts by as much as 50%. Read the whole story
It's no secret that many younger adults have been slow to embrace social distancing. The Ad Council hopes to set them straight with a … Read the whole story
The new spot will be featured across digital, TV, direct response and Epson social channels. Read the whole story