WPP reported a 4.9% revenue decline from continuing operations (excluding the impact of the Kantar sale) with a 3.3% dip in organic net revenue. … Read the whole story
The appointment comes shortly after SRDS was acquired by Adwanted Group. Kent led Kantar North America and earlier served in a number of roles … Read the whole story
Shot on iPhones, "our teams worked together to do in 48 hours what normally would take two weeks," says Progressive CMO Jeff Charney. Read the whole story
With a pre-pandemic turnaround plan already in place, MDC posted its best quarterly results since Q3 of 2018. Read the whole story
The 500 most valuable U.S. brands could lose up to 10% of their cumulative brand value -- an estimated $393 billion loss -- due … Read the whole story
Havas Helia will promote the MessageGears platform to its clients as part of its martech service, the agency says. Read the whole story
COVID-19 reminds us all of the importance of civil service. And Madison Avenue can help reinforce that fact by helping to create a culture … Read the whole story
The only problem is that some of the findings were obsolete before the report was published, due to the COVID-19 crisis. So why waste … Read the whole story
The "Tough" creative, developed with BSSP, shows words across a black screen designed to reflect the hardships frontline workers are experiencing. Read the whole story