• by Steve McClellan  @mp_mcclellan, April 29, 2020

Research veteran Terrance Kent has been named CEO SRDS, recently acquired by Adwanted Group.  

Kent served for a decade at Kantar, including stints as Global CEO of Kantar Media’s Ad Intelligence business and CEO of Kantar North America.  After leaving the firm three years ago he formed a consultancy, Kent Advisory Group.

Earlier he held U.S. executive roles at Dutch media company VNU including a term as president of VNU Marketing Information Services. Kent was part of the VNU team that led the company’s 1999 acquisition of Nielsen Media Research.

Adwanted acquired SRDS from Kantar earlier this month. 

“Terry is a perfect fit for SRDS and is ideally suited to leading the company into its next incarnation as a key component in Adwanted’s automated media marketplace,” stated CEO Emmanuel Debuyck. “His primary brief is to build SRDS into a critical mass marketplace where media planners and buyers can engage in automated, one-stop planning and buying for traditional media on a single platform.”

SRDS also unveiled a new logo that includes a font resembling the characters used in the first digital watches, which is intended to convey that SRDS, founded more than a century ago, is a company that has withstood the test of time. 

The isotype on the left side of the logo resembles a modernized, fast-forward button, which is intended to show that SRDS will continue to evolve and move forward with new products, features, and updates, for the media industry.