MAD Agency Daily
Tuesday, October 20, 2020
  • Survey: Women's Rights, Economy Among Top Mom Voter Priorities

    These top concerns are followed by racial challenges, homelessness and environmental issues according to a survey by BSM Media. Read the whole story

  • Talon To Use LoopMe's Suite Of Performance Measurement Tools

    OOH firm Talon will utilize LoopMe's tech platform to better track attribution and other metrics assessing ad performance. Founded in the UK with backing … Read the whole story

  • Promote Iceland Taps Havas Media

    Promote Iceland, a public-private marketing group promoting Icelandic companies in foreign markets, has tapped Havas Media Group as its media agency of record for … Read the whole story

  • Kantar Taps Marketing Vet Nasard As CEO

    Kantar, the global marketing and media research firm owned by Bain Capital and WPP, has named Alexis Nasard as CEO, filling the top leadership … Read the whole story

  • 'Local Marketing' Surges, 'Content Marketing' Erodes

    "Local marketing" intent among brands has been steadily increasing since mid-September. In June, both "demographics" and "local marketing" saw increases. Marketers may be seeing … Read the whole story

  • What Are The Ethical Implications Of Technology?

    Technology drives change faster and faster, and we shouldn't assume what is acceptable today will be acceptable tomorrow, says author Juan Enriquez. Read the whole story