The company spent $60 million on measured media in the U.S. last year, according to Kantar Media, and an estimated $200 million globally. Read the whole story
The agency has elevated Lauren Austin to Chief Creative officer and Christine Capone to president. Read the whole story
Incumbent Horizon Media, which participated in the pitch, has handled the business for the past two years. Read the whole story
Gatorade, Uber and Verizon campaigns were among those cited for their quick marketing pivots on the platform and understanding the pulse of the Twitter … Read the whole story
Digital ad-fraud solutions provider CHEQ has been granted Media Rating Council (MRC) accreditation for its desktop and mobile web solutions covering property-level brand safety … Read the whole story
Apple's latest move in a long-running battle over online privacy involves clamping down on a technique that allows ad-tech companies to masquerade as first … Read the whole story
Fan engagement and the chance to win a concert meet-and-greet with Lady Gaga are key elements of the initiative from the Mondelez brand. Read the whole story
Both agencies work with brands to create music assets for advertising and other brand-related content. Read the whole story
VCCP New York and MUH-TAY-ZIK / HOF-FER have been awarded a global creative agency assignment for audio systems maker Sonos after a formal pitch. … Read the whole story