MAD Agency Daily
Friday, March 5, 2021
  • Havas Group Reports 2020 Slowdown, Second Half Improvement

    Like other Adland holding companies, Havas Group lost ground in 2020 but showed sequential improvement in the fourth quarter compared to Q3. No guidance … Read the whole story

  • M&C Saatchi S&E Sets Up NA Leadership Structure With Lund Named CEO

    The agency's headquarters will remain in New York City while it is expanding beyond its operations on the East and West Coasts. Read the whole story

  • French's "MustSwitch" Activation

    The "MustSwitch" campaign, developed with Fitzco, features restauranteur Tom Colicchio who is hosting a pop-up at his restaurant Craft NYC on March 6-7 to … Read the whole story

  • Duncan Channon Names First DEI Leader

    Kumi Croom lead Duncan Channon's DEI group which she helped spearhead in late 2019. Read the whole story

  • Google Gains Additional Data From Performance To Target Ads

    Google has updated the performance data reported in Google My Business, allowing companies to discover information about people who viewed their business profile. This … Read the whole story

  • Data Shows How Emotional Connections Fuel Consumer Loyalty

    A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products. Read the whole story