R3 reports net new agency business revenue in the U.S. roughly doubled from January to May of this year, to $544 million, Read the whole story
Dating app BLK, working with agency Majority, created campaign after recent survey showed 71% of 18- to 24-year-olds did not plan on being vaccinated. Read the whole story
Craig Dempster, Merkle CEO, opens up about the company's future in commerce. Read the whole story
COMMENTARYThe decision to reverse its stance comes after the automaker was targeted by the Lincoln Project, an anti-Trump political action committee. Read the whole story
The Marketing Science Institute (MSI) has named John Lynch Jr. executive director for 2022-23. Read the whole story
Mediastruction, a women-led media agency, will officially announce this week that veteran Jenna Umbrianna, known for launching the first programmatic trading desk, will lead … Read the whole story
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I believe the best value in sports sponsorship is in direct commercial relationships with athletes themselves. Read the whole story
The other partners in the Latin America venture include retail analytics and software firm VSBLTY Groupe Technologies and retail consultant Retailigent. Read the whole story
Blitz Advertising, a full-service Karachi, Pakistan-based agency affiliated with Publicis’ Spark unit, has been named agency of record for battery manufacturer and distributor Pakistan … Read the whole story
