In the latter role, Yoo is tasked with spearheading an overhaul of the agency network's media capabilities. Read the whole story

New ads, from Planet Propoganda, tout the brand's odor-fighting underwear line with "advanced anti-microbial" technology." Read the whole story

Of all reviews submitted to Tripadvisor for inclusion on its site, 3.6% were deemed fraudulent. Of those, Tripadvisor prevented 67.1% of all fake review … Read the whole story

Buhlmann, who remained a special advisor to Dentsu through December 2019, previously was chairman of Merkle and CEO of Aegis Group prior to its … Read the whole story

The evidence comes from three big digital ad companies -- Alphabet, Microsoft, and Twitter -- which reported massive third-quarter ad gains Tuesday. Read the whole story

Such viewers are more likely to buy from brands that advertise in such programming. Read the whole story

Retailer's latest ads introduce some very buff teddy bears to defend that "my home is my sanctuary" stance, Read the whole story

While more attention leads to increased recall, shorter ads were more attention-efficient and did more work in a shorter period of time. Dentsu's "Attention … Read the whole story