by Steve McClellan
The sports shoe and athletic wear giant spent an estimated $245 million on media in 2021 according to agency research firm COMvergence. About 80% … Read the whole story
by Steve McClellan
The agency has acquired BVA and Zehner, whose leaders are taking new roles at The Stable. Read the whole story
by Steve McClellan
Intersection will bring its suite of static and digital media out-of-home products to more than 800 buses and paratransit vehicles, nearly 40 bus and … Read the whole story
by Joe Mandese
Billings were not disclosed, but the global AOR includes media strategy, planning, coordination and digital activation for more than 20 markets, including the U.S., … Read the whole story
COMMENTARY
by Tom Corey, Op-Ed Contributor
As we move into 2022, we need to start thinking about how brands build trust among their customer bases, particularly in a world where … Read the whole story
by Todd Wasserman
The ad, done in-house, features Seydoux as she gets in bed with a man, embraces him for a while -- and then heads off … Read the whole story
by Joe Mandese
Both were executive vice presidents of the agency based in New York. They report to U.S. CEO Mike Law. Read the whole story
by Wayne Friedman
In a rapid response to what seems like a product-placement deal gone horribly wrong, video fitness company Peloton produced a TV spot. Read the whole story
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Sellers of DOOH media need to help educate buyers about measurement and data-driven capabilities for outdoor campaigns. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ads need to captivate viewers to be successful. VidMob studied direct and indirect gazes in creatives running on Facebook, YouTube, Instagram, and Snapchat. Read the whole story
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by Richard Whitman, Columnist
Colan McGeehan joins GroupM from Publicis Health Media where he was Chief Investment Officer. Previously he was general manager, health + wellness, corporate strategy … Read the whole story