Not surprisingly, the board's questions were mostly about the impact AI will have explicitly on agency creative, media and overall management. Read the whole story
Directly connected to Publicis Groupe's network of 50 content studios, PX lets marketers originate, adapt, version and optimize their content. Read the whole story
A limited-edition flavor, Coca-Cola Ultimate, is the brand's first collaboration with a gaming company. Read the whole story
The partnership provides brands with a complete view of each digital consumer to up omnichannel experiences. Read the whole story
Amazon is planning to launch a platform-wide ad-supported tier of its Prime Video streaming service, according to "The Wall Street Journal." Read the whole story
Meta says it's set up an internal task force to address the problem. Revelations come two years after Instagram was revealed to be having … Read the whole story
I participated in some eye-opening in-person industry conferences this week in Kyiv. The conversations and debates were fun, intense and lively. Read the whole story
Klick Health's Rich Levy, former Pharma Lions Jury president, highlights some top pharma and health ads, including "The Most Beautiful Sound," about the demise … Read the whole story
Some big names will be on hand including film director Spike Lee, who is participating in a Wednesday afternoon session titled "The Black Creative … Read the whole story
Matos' hire follows SC Johnson's consolidation of its global creative and commerce business with Ogilvy & VMLY&R Commerce in late 2022. Read the whole story