This is the first time out-of-home revenue has exceeded other media. Read the whole story

Vital Farms is taking over San Francisco with a series of OOH ads with the message: "Roam Free, Little Bird. Live The Way Our … Read the whole story

The agency will create a rapid response multichannel campaign to raise awareness for those concerned about higher repayment costs. Read the whole story

Andrew Essex is tasked with expanding TCS Interactive, a unit that develops products and services for data-driven marketers with a specific focus on CMOs. Read the whole story

"Radio shined as the most efficient of the audio formats studied, proving to be 10 times more efficient when compared to the average online … Read the whole story

The California-based quick-service restaurant chain said it would select a new agency in early September. Select Resources International is managing the pitch process. Read the whole story

A 30-year marketing vet, Lepine will solid the company's position as the premier provider of first-party data and insights in the region. Read the whole story