Mad Blog
Created by BBDO Los Angeles, the campaign does a couple of smart things. For one, it's all about the authentic voice of JB. Read the whole story
The company altered its outlook slightly for the year - indicating that it now expects organic growth to be in the 4% to 5% … Read the whole story
When MediaMath failed last summer, spinoff AdLib had to pivot quickly because all of its business was running through MediaMath. Within a relatively short … Read the whole story
Chad Broude, co-founder of Highdive, said the spots were inspired by true stories. Read the whole story
The 30-second spot by VCCP highlights how friends build connections just by hanging out and sharing experiences. The brand is the No. 1 hard … Read the whole story
That's more growth than the company delivered last year. Full-year organic net revenue climbed just 0.1%. Read the whole story
The press release was timed to take some thunder from former CEO and Founder Michael Kassan's keynote interview at the Possible conference on Wednesday. Read the whole story
DoubleVerify's dashboard showed the wrong data for X advertisers from Oct. 24, 2023 to March 14, 2024, resulting in a brand-safety score as low … Read the whole story
A creative commerce campaign from the Mondelez sandwich cookie brand transforms the website navigation icon into deals for cookies. Read the whole story
- COMMENTARY
I can't help worrying when complex issues like AI and GMOs are broad-stroked by the same brush, especially when that brush is in the … Read the whole story
Ad agency Translation turns the candy's texture into a humorous distraction. Read the whole story
