Mad Blog
Shoppers yearn for Primark merch in a spot set late at night, in an empty, very dark parking lot. Read the whole story
Reyes joined BBDO last fall. She calls BBDO "a fantastic agency with a very long runway ahead." Read the whole story
The 25-year-old indie brand agency refocuses strategy to defy convention. Read the whole story
Fans can produce personalized Bbitz, AI-generated charms based on the Jibbitz shoe charms. Read the whole story
The ads target seven critical states in the next three weeks. Read the whole story
Meta has announced that over the next year, advertisers will see new campaign measurement, attribution and integration options. Read the whole story
She succeeds Noah Vardon, who earlier this year moved to Chief Strategy Officer of North America. Read the whole story
"The playbook for brands to reach and engage with both participants and fans should include everyday moments involved in daily training," says Collage CMO. Read the whole story
The agency began the integrated social creative campaign "Fear No Light." Read the whole story
Backbone will promote Dickies' workwear, saluting its 102-year-old heritage. Read the whole story
