It's the first acquisition by MissionOne the new media agency unveiled by BarkelyOKRP in March and run by former Mediahub U.S. CEO Sean Corcoran. Read the whole story
The company reported organic growth of 2.5% for the period, in line with its 2%-plus growth outlook for full year 2025. Momentum in North … Read the whole story
Jess Monsey is the agency's first Chief Opportunity Officer; Mike Davidson heads production. Read the whole story
Fifty entities are featured in the campaign, including The Treme Brass Band in New Orleans and the Chicago Plumbers Union. Read the whole story
The independent agency, based in Boulder, Colorado, will lead strategic and creative duties spanning all brand touchpoints. Read the whole story
The Brandtech Group has announced it will integrate Google's video-generation model into its platform, with Group Partner and head of emerging tech Rebecca Sykes … Read the whole story
The outdoor co-op says it misread member values -- and is joining Patagonia and others to form a new brand alliance for public lands. Read the whole story
Adobe later this month will debut the foundation for what will become its first creative AI agent in Photoshop, but the company has an … Read the whole story
Optimism is advertising's friend; pessimism is its enemy; and uncertainty is its enemy on steroids. Read the whole story
Ad tech has spent the last decade trying to simplify data and somehow made it more confusing than ever. Read the whole story
The NIL (Name, Image, Likeness) platform focused on opportunities for college athletes. Read the whole story