The proposed merger deal consent order would explicitly prohibit the holdco from denying ad spending on publishers based on their politics or idealogical viewpoint. Read the whole story
"If you don't want your stuff to be shown against Nazis, you're going to have to figure out how, and instruct Omnicom accordingly," according … Read the whole story
In 1997 Proctor founded Mindshare - splitting off JWT's media assets into a separate agency during the early days of the unbundling era. Read the whole story
Running Toward Giants' two spots blur the line between man and machine in a wacky way. Read the whole story
A longtime agency vet, his brand work includes First Direct, Ribena and Google. Read the whole story
The operation will be led by Justin Barocas, co-founder of Anomaly and now CEO and executive producer of UNR. Read the whole story
National TV ad revenue for the major basketball contest was up 56% to $288 million. The previous year, a five-game series in which the … Read the whole story
It seems impossible that any vehicle could handle a road best traveled by a bear, but having driven the Armada through the pot-holed streets … Read the whole story
What if there was a consumer-generated, AI-powered complaint database that could serve as an industry code for ethically-bad advertising? Listen to this conversation to … Read the whole story
Swiftly found a way to aggregate the collective power of independent and regional companies to reach consumers in many ways traditional retail media giants … Read the whole story
The creative initially launches in Tampa and San Diego. Read the whole story
Both have strong backgrounds in entertainment campaigns. Read the whole story