According to app analytics firm Localytics, it takes over 10 sessions with an app for 44% of eventual buyers to make their first purchase. Only a third (33%) buy in … Read the whole story
Volkswagen is launching an iPad app called "Golf R Drivers Forever," touting the most powerful out-of-the-box car it makes. The app's launch is timed … Read the whole story
Further bolstering its European presence, WPP's mobile marketing agency Joule has hired former Microsoft executive Jonathan Tom to serve as vice president, media for … Read the whole story
Analysts predict another positive quarter for Google, with 32% revenue growth expected on the strength of its core search business, when the company releases … Read the whole story
For all of the multimedia variety and connectivity the Amazon Kindle Fire has to offer, it remains predominantly, overwhelmingly, a book reader. According to … Read the whole story
Signaling a shift in its digital promotions and couponing business toward mobile platforms, ePrize has acquired mobile marketing company Cellit. ePrize was founded in … Read the whole story
According to Deloitte's sixth edition "State of the Media Democracy" survey, access to content is increasing American media consumption. Movies are available on a … Read the whole story
There was a lot of time to multitask during last Sunday's Golden Globes. Ricky Gervais was tepid at best, and generally unfunny at worst. … Read the whole story