MoBlog
Hipstamatic has gotten a deserved cult following for its deeper brand of nostalgic photo editing on iOS. But the app is also exploring a great model for integrating brands into … Read the whole story
Building on its goal of one-stop-shop for TV listings and content cross-platform, the company launched a revamped version of its app for iOS devices … Read the whole story
- COMMENTARY
Everyone seems to be looking to mobile for a "digital do-over" that avoids the mistakes of Web advertising. Read the whole story
Using dramatic scenes from "Glee," Fox and the Ad Council are illustrating the risks of texting while driving to teens nationwide with a new … Read the whole story
- COMMENTARY
The ease of mobile search and the ability to find product information, prices and reviews while in a store has led to "showrooming," with … Read the whole story
- COMMENTARY
That's what VP-Digital Media Grant Whitmore disclosed to Mobile Insider Summit attendees during his opening remarks this morning. Read the whole story
The TrueView in-stream video ad format does not require advertisers to pay for the impression if the viewer skips the ad on mobile devices … Read the whole story
COMMENTARYSocial TV -- in all it's forms -- is on a roll. More apps, more cross-platform promotion and apparently, more engagement. Read the whole story
- COMMENTARY
Lisa Valentino, VP, Digital and Mobile Sales, ESPN says the development of a mobile advertising marketplace isn't so much a problem as it is … Read the whole story
Pinterest may be the darling of the social media world, but it has not been widely embraced by agencies. A new survey by the … Read the whole story
- COMMENTARY
Hearst VP-Digital Grant Whitmore just shared that Good Housekeeping may have been the first Hearst magazine to go mobile, but it is Cosmopolitan that … Read the whole story
