Cosmo Girls Trump Good Housekeepers In Paid Mobile Web Views

Hearst VP-Digital Grant Whitmore just shared that Good Housekeeping may have been the first Hearst magazine to go mobile, but it is Cosmopolitan that is showing the greatest growth among mobile readers and subscribers.

Showing a hockey stick chart on Cosmo’s trajectory, Whitmore said that more than 36% of the publication’s “paid views” are happing on mobile devices currently. He attributed it to a combination of mobile and social efforts undertaken by Hearst.

Next story loading loading..

Discover Our Publications