Hearst On Track For 1 Million Paid Mobile App Subs

That’s what VP-Digital Media Grant Whitmore disclosed to Mobile Insider Summit attendees during his opening remarks this morning.

Whitmore said the 1 million paid subs goal has been Hearst magazine chief David Carey’s on-the-record goal for some time, because he feels it is imperative that the magazine publisher cultivate the premium revenue stream.

“We’re on track to do that,” Whitmore said.

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