Commentary
Hearst On Track For 1 Million Paid Mobile App Subs
- by Joe Mandese @mp_joemandese, August 22, 2012
That’s what VP-Digital Media Grant Whitmore disclosed to Mobile Insider Summit attendees during his opening remarks this morning.
Whitmore said the 1 million paid subs goal has been Hearst magazine chief David Carey’s on-the-record goal for some time, because he feels it is imperative that the magazine publisher cultivate the premium revenue stream.
“We’re on track to do that,” Whitmore said.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
