MoBlog
by Steve Smith, Staff Writer
Jimmy Fallon occupies the revered "Tonight" show chair this week, and a mobile app launches to accompany him. While it has some of the host's own quirks, it is as … Read the whole story
by Joe Mandese
Describing it as a "game-changer," Ogilvy Labs today announced a deal to begin using a new mobile-based technology enabling brands to quickly and simply … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Both publishers and advertisers greatly accelerated their use of mobile activation codes in 2013. the number of titles using the print2mobile method editorially was … Read the whole story
by Steve Smith
As part of their sponsorship package, some athletes are contracted to post tweets on behalf of advertisers. Major brands are showing up often as … Read the whole story
COMMENTARY
by Harvey Chipkin, Columnist
As usual, innovation is frequently local when it comes to social media. A number of cities, noting that Instagram is the fastest-growing platform in … Read the whole story
by Mark Walsh
In its filing to become a publicly-traded company, the maker of the hit mobile game Candy Crush Saga is touting "data-driven marketing" as a … Read the whole story
COMMENTARY
by Ryan Golden, Op-Ed Contributor
As location-based targeting evolves in 2014, agencies need to ask more pointed questions of the supply chain about location definitions, the data layer being … Read the whole story
by Wendy Davis
Brick-and-mortar shoppers who don't want to be being physically tracked via their smartphones are getting a new way to opt out. Think tank Future … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Creating an interactive digital window display that can connect with smartphones of consumers walking by can be more complicated than it looks. A while … Read the whole story
by Mark Walsh
Meredith Corporation has begun serving up coupons in its Must-Have Recipes app courtesy of a new partnership with mobile rewards network Kiip. App users … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study, by Javelin Strategy & Research, 2013 marked an important mobile payment's "first," with tablet payments comprising almost half of … Read the whole story
by Gavin O'Malley
Despite rampant competition, investments in social and mobile distribution helped Salon Media Group finish 2013 on a high note. Ad revenue hit $1.8 million … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Showrooms work great for electronics, clothing and furniture stores. With faster mobile speeds connecting browsing and shopping, the whole retail experiences become so much … Read the whole story
by Tanya Gazdik
U-Haul is encouraging the public to send photos of their moving adventures to be featured in collages on the sides of U-Haul In-Town moving … Read the whole story