by Mark Walsh
WhatsApp isn't resting on its laurels. Fresh off its $19 billion acquisition by Facebook, the messenger service plans to add voice calls to its … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Consumers use both apps and mobile websites to shop, but more find using the mobile browser to be convenient. In the continuing debate of … Read the whole story
by Steve Smith
Retailer Target is leveraging its mobile reach on behalf of marketing partners in a series of mobile Web games. The company sees mobile gaming … Read the whole story
COMMENTARY
by Catharine P. Taylor
As the Social Media Insider likes to go against the grain, here's what she likes most about the fine print in Facebook's $19 billion … Read the whole story
by Laurie Sullivan
Digital marketing agency 3Q Digital announced Friday the acquisition of iSearch Media in an all equity transaction. 3Q Founder and CEO David Rodnitzky declined … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A recent Microsoft Windows Phone 8.1 software development kit (SDK) leak reveals many changes to the next version -- and one in particular that … Read the whole story
by Mark Walsh
If WhatsApp wasn't growing fast enough already, the messaging app is enjoying a fresh wave of adoption following announcement of its blockbuster $19 billion … Read the whole story
by Joe Mandese
What's the biggest social network in the world? Careful, it's a trick question. I started asking it about three years ago when I learned … Read the whole story
by Gavin O'Malley
Appealing to mobile developers, Apple has acquired app testing and advertising software startup Burstly, best known for TestFlight -- a developer of a real-time … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Millennials are the most informed consumer group, partly because they're the first tech-native generation. Thanks to digital and mobile innovation, millennials have instant access … Read the whole story
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by Mark Walsh
Opera Software in 2012 introduced a service called Web Pass for mobile operators allowing customers to purchase short-term data access. Users without a data … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
More money continues to move through mobile. Most (68%) consumers already have spent money on an activity via mobile and even more spending is … Read the whole story
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by Joe Mandese
One of the biggest players in the so-called "marketing cloud" is changing its atmospheric conditions. Oracle announced a deal to acquire data management platform … Read the whole story
COMMENTARY
by Jerry Hudson
As the first wave of the Digital Generation, Gen Y is truly disrupting the traditional notions of marketing. Brands can partner with Gen Y … Read the whole story
by Laurie Sullivan
Google announced Friday the acquisition of Spider.io, a company that spent the past three years building systems and technology to fight online fraud -- … Read the whole story
COMMENTARY
by Amie Reardon
It can be a challenge for brands to reach busy moms who are exposed to many messages each day - from emails and online … Read the whole story
by Tyler Loechner
Cox Media, the ad sales division of one of the largest operators of broadcast and cable TV outlets in the U.S., Cox Communications, has … Read the whole story
COMMENTARY
by Mallory Russell
The use of celebrities is a popular creative approach for brands looking for success in online video. With more than 600 campaigns employing famous … Read the whole story
by Steve McClellan
The agency's new "operating system" is an execution of its "adaptive marketing" focus and puts a spotlight on paid media, which the shop says … Read the whole story
COMMENTARY
by John Miller
As you consider your organization's content strategy, perhaps the biggest inflection point is quantity versus quality. How much versus how good? It can be … Read the whole story
by Mark Walsh
Single Touch Systems, which provides messaging and other mobile services to brands and retailers, named Adam Meshekow as head of national retail sales. Meshekow, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
With clear signs that more users are watching more video on mobile devices, there is a new rush of interest in sites and apps … Read the whole story
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by Tyler Loechner
The amount of desktop and mobile pre-roll inventory available for programmatic buying more than doubled in Q4, with mobile's available inventory up 142% compared … Read the whole story