More money continues to move through mobile.
Most (68%) consumers already have spent money on an activity via mobile and even more spending is anticipated, based on a new global study by InMobi.
The research found that no one category dominates mobile spending:
As you might expect, the study also found that mobile phones are being used throughout the day in numerous locations.
Interestingly, more people use their phones in the bathroom than in meetings or class. This is where people use their phones:
The study is based on 14 markets balanced by economic tier and geographic location (Australia, China, France, Germany, India, Indonesia, Kenya, Korea, New Zealand, Nigeria, Malaysia, South Africa, UK, US).
Some overall stats from the study:
One of the key figures in the report is that most (83%) consumers expect to conduct mobile commerce in the next year, a 15% increase from where we are today.
Over the next three months, here is what consumers are expected to purchase:
No matter where it’s going, more money is getting there through mobile.