Kenshoo and Marin are separately forcing brands to rethink how to use advertising and media. Each company this week independently announced the creation of … Read the whole story

When it comes to advertising technology, you can't get much trendier than combining programmatic, mobile and native advertising platforms. That's what Rubicon Project and … Read the whole story

AdMobix, a mobile marketing firm that has a demand-side platform (DSP), on Thursday announced it has partnered with four new supply-side platforms (SSPs). Additionally, … Read the whole story

In a development that could make the viewability debate moot for many advertisers, a promising eye-tracking technology company has had a breakthrough that will … Read the whole story

As its star continues to rise, Instagram is rolling out another way for advertisers to reach its young users. Carousel ads, so-called, are a … Read the whole story

The Cartoon Network is asking appellate judges to reject Android user Mark Ellis's request to revive his video privacy lawsuit. The company argues that … Read the whole story

Softcard, the failed mobile payments venture of Verizon, AT&T and T-Mobile, is officially calling it quits. The email notice that Softcard is officially shutting … Read the whole story

More ads or deals are coming to mobile mall shoppers, courtesy of the mall's WiFi. Following an introduction in a shopping center chain last … Read the whole story

RadPad on Wednesday will release a feature in its mobile app that allows renters to split the rent among roommates and pay electronically through … Read the whole story