Top StoryMarketers may not think of IBM as driving the next vision for search services, including advertising and marketing, but the cognitive technology behind the next generation of search engines sits … Read the full story by Laurie Sullivan
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Global content marketing revenues - monies generated by operators who provide content marketing services - rose 14.4% during the first half of this year following a 13.3% spurt last year, … Read the full story by Thom Forbes
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One of the questions I am most frequently asked is "if I want better visibility for my business and increased conversions from site traffic, which is better -- content marketing … Read the full story by Prashant Puri
NewsBrands say they know their customers, but results from a recent study suggest otherwise. Findings from a recent study estimate that 20% of U.S. and U.K. consumers say they receive … Read the full story by Laurie Sullivan
NewsWhile investors anxiously wait for Twitter to name its next CEO, the social giant continues to refine its various offerings. Vine, for instance, just got easier to navigate, as well … Read the full story by Gavin O'Malley
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In a deal that has been over a year in the making, SITO Mobile, a mobile engagement platform provider, acquired Hipcricket's advertising business. Assets include Hipcricket's proprietary Ad Life Software, … Read the full story by Ben Frederick
NewseMarketer says that marketers haven't capitalized on mobile games nearly as much as they could. The broad demographic and ever widening audience has caused some ad companies to consider different … Read the full story by Ben Frederick
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Several years ago, when people really cared about Windows vs. Mac OS, I heard a joke that went something like this: "If cars were designed by Microsoft, we would constantly … Read the full story by Paolo Gaudiano
CommentarySearch marketers seeing a shift from desktop to mobile clicks on paid-search advertisements and links might find the answer in Gartner's latest PC numbers. Read the full story by Laurie Sullivan
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Add emoji to the group of languages I can't understand. The Partnership for Drug-Free Kids launched a campaign using only emojis, so it's probably only understood by teenagers. The campaign, … Read the full story by Amy Corr
NewsIn February, Audible, Amazon's audio producer and retailer, and digital agency Firstborn launched "Stories That Surround You," a new campaign to reach those who have never downloaded an audio book. … Read the full story by Larissa Faw
CommentaryThere have been numerous estimates on the potential size or value of the IoT marketplace, generally measured in the trillions of dollars. Now one major study is out that breaks … Read the full story by Chuck Martin
