Top StoryOver two-thirds (68%) of marketers say that DMPs are the "key to the future of programmatic advertising," according to a new report from Econsultancy and Oracle Marketing Cloud. Read the full story by Tyler Loechner
NewsFacebook is testing a "Watch Later" button on select desktop videos. The DVR-like options clearly threatens many ontent platforms from YouTube to Instapaper. Read the full story by Gavin O'Malley
NewsShoppers might feel frustrated with the way Amazon handled the made-up holiday Prime Day, but the disappointment doesn't show in the click numbers shifting purchases to the marketplace and away … Read the full story by Laurie Sullivan
NewsThe FCC's new text-spam rules already are playing a role in a lawsuit by Philadelphian Bill Dominguez, who says Yahoo sent him more than 27,000 messages meant for someone else. Read the full story by Wendy Davis
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The flurry of industry stories about viewability over the past several months has at least made one thing clear: many advertisers still aren't sure what position to take with regard … Read the full story by Maxwell Knight
NewsThe Playa Vista, CA-based shop is adding media buying, brand advertising and integrated marketing to its list of services. Focused on the entertainment industry it also has a London office. Read the full story by Steve McClellan
NewsMaytag has become the official washer and dryer of Major League Baseball. Coinciding with the new partnership, the brand, in a first, aired a spot in a live MLB telecast. Read the full story by Larissa Faw
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In its beta version, Apple's News aggregation app does what Apple tends to do lately: improving on an established genre without rethinking it. The result reminds us just how bland … Read the full story by Steve Smith
