Newly anointed WPP CEO Cindy Rose is quickly putting her stamp on the organization with a series of senior-level executive appointments. She took office on September 1. 

Ogilvy Group Global CEO Devika Bulchandani is being appointed Chief Operating Officer of WPP, and Laurent Ezekiel is succeeding her as CEO of Ogilvy Group. He will also serve as Executive Sponsor for WPP Open X, which he led prior to his new role.   

In addition, Floriane Tripolino is succeeding Ezekiel as CEO of WPP Open X, WPP’s bespoke agency team dedicated to The Coca-Cola Company. 

Previously, she led the firm’s Nestlé account for four years and was CEO Publicis Groupe Japan before joining WPP.  

Bulchandani succeeds Andrew Scott in the COO role. Scott announced last week that he was stepping down at the end of the year. 

Over her four-year term running Ogilvy, Bulchandani is credited with modernizing its core operations. 

Under her watch, Ogilvy became the first agency network to be named both the Most Creative and Most Effective in the world for three consecutive years on WARC’s Creative 100 and Effective 100 rankings (2023-2025).  

Rose stated: “These appointments underscore WPP’s commitment to delivering unparalleled value and innovation. ... These leaders embody the strategic vision and creative excellence that define WPP. Their collective expertise will play a crucial part in helping me drive WPP to our next phase of growth and ensuring our clients continue to win in a rapidly evolving market.” 

Pictured above: Ezekiel, Rose, Bulchandani