Less than a month after naming Canvas Worldwide as its media agency, fast casual restaurant chain Five Guys has named Los Angeles-based ad agency Mirimar its creative AOR following a competitive pitch.   

After decades of eschewing traditional advertising and marketing tactics and relying on word of mouth as its primary awareness driver, the company is now embarking on what it calls a “more intentional marketing chapter.”  

Earlier this year it launched its first national advertising campaign, "Your Burger Guy," created by Chemistry.     

Five Guys Chief Commercial Officer Navin Sharma stated, “We've never cut corners on ingredients, and we're not cutting corners on who tells our story. Mirimar earned this the same way we've earned every customer – by being exceptional at what they do.”    

The agency also serves as AOR for clients such as Rocket and Priceline.