The global IPTV video systems market is forecast to more than triple in size by 2020 to $79 billion from $25 billion in 2013, with a compound annual growth rate … Read the full story by Wayne Friedman
Here's a projection put into perspective: IPG Mediabrands' Magna Global projects that U.S. marketers will spend $10 billion on programmatic TV in 2019, the same amount they spent on programmatic … Read the full story by Tyler Loechner
As a new generation of top level domain (TLD) names continues to emerge, Google steps up to provide answers to questions from brands on how its engine will handle the … Read the full story by Laurie Sullivan
Advertisers purchasing more impressions per mobile programmatic campaigns in Q1 2015 than previous quarter. Better metrics tools help target key segments. Read the full story by Ben Frederick
Attribution firm Conversion Logic, a company that exited its beta phase just one month ago, on Tuesday announced it has partnered with LiveRamp, a data on-boarder owned by Acxiom. Read the full story by Tyler Loechner
Visible World, the TV ad-targeting firm that was acquired by Comcast last month, this week announced the appointment of David Kline as president and chief operating officer. Read the full story by Tyler Loechner
Some 59.5% of millennials are willing to earn loyalty points in exchange for engaging with brands. Emotions are part of what drives this trend, along with saving money and receiving … Read the full story by Laurie Sullivan
In a defeat for Uber, a federal judge ruled that the car service company potentially violated a text-spam law by sending unwanted messages to prospective drivers who submitted their cell … Read the full story by Wendy Davis
The selfie is impacting the way women think of beauty. Celebrities and the "no-makeup selfie" are challenging the status quo, while some millennials pursue always-on beauty through makeup and cosmetics. Read the full story by Gavin O'Malley
A privacy bill unveiled today would prohibit car manufacturers from using data collected from vehicles for advertising or marketing purposes, without obtaining owners' explicit consent. Read the full story by Wendy Davis