Top StoryTelevision personalities like Al Roker are reaching from traditional broadcasting into the future of television, and will do it with help from technology like Meerkat and search engine optimization. Read the full story by Laurie Sullivan
NewsBuySellAds, a supply-side platform (SSP), on Monday announced the launch of a "programmatic direct" ad platform that publishers can use on a self-serve basis. Read the full story by Tyler Loechner
NewsBy 2017, Instagram's global mobile ad revenues will reach $2.81 billion -- accounting for over 10% of Facebook's global ad revenues. This year, Instagram's ad revenues will make up 5% … Read the full story by Gavin O'Malley
- Commentary
It will make 'Mad Men' look like 'Rebecca of Sunnybrook Farm,' per Della Femina. Read the full story by Richard Whitman
- Commentary
The digital advertising industry has been abuzz over the past year due to the adoption and early success of programmatic media. Simply defined, programmatic media automates and simplifies the digital … Read the full story by Matthew Greitzer
NewsWhile most marketers are using location-based advertising, the top strategy they employ is audience targeting. Marketers are starting to capitalize on the wealth of data flooding in from mobile devices … Read the full story by Ben Frederick
- News
Google said it will restrict unauthorized access to its unpublished autocomplete application program interface (API) in August. Read the full story by Laurie Sullivan
- Commentary
Here's a look at how search engine optimization can improve Meerkat live streams, and some strategies that just may get your live feed indexed into Google a bit faster. Read the full story by Marty Weintraub
NewsRocket Fuel is the latest company to catch political programmatic fever. The ad tech firm on Monday announced its intention to build out a politics and advocacy group "to work … Read the full story by Tyler Loechner
