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Further fashioning itself as an interactive business directory, Facebook has added new ways for customers to send private messages to Page owners and new tools for Page administrators to manage … Read the full story by Gavin O'Malley
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After taking away some data from search marketers, Google is giving back. The Mountain View, Calif. company has made Search Analytics data accessible to developers looking for more information about … Read the full story by Laurie Sullivan
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Google, Twitter, Pinterest, eBay and Yahoo are teaming up to defend Amazon's ability to decide how to display search engine results. Read the full story by Wendy Davis
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It's not easy to earn brand loyalty from Generation X, the set of consumers sandwiched between two larger groups -- Millennials and baby boomers, per a report scheduled for release … Read the full story by Laurie Sullivan
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Marketing and advertising via the Internet of Things is just around the corner. The most prominent and obvious IoT current implementations involve beacons. Read the full story by Chuck Martin
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Bolstering its sales efforts, Foursquare has brought in Michael Rosen to oversee brand sales efforts, and Peter Krasniqi to run Pinpoint, along with sales operations and revenue partnerships. Read the full story by Gavin O'Malley
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Nowhere is that need for ad tech's maturation more clear than with viewability, one of the key metrics for all stakeholders in our ecosystem. Take, for example, the way that … Read the full story by Eric Bozinny
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Content personalization is an important part of providing users with a positive and engaging experience, rather than an overload of videos. Content personalization engines manage this feat by
leveraging big … Read the full story by Yiannis Broustas