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The estimated loss of global revenue due to blocked advertisements will reach $41.4 billion in 2016, according to a study. This could explain the slowing growth of revenue from search … Read the full story by Laurie Sullivan
News
Niantic Labs, a combination of location-based gaming and augmented reality, will become its own independent company. The move comes days after Google announced a major restricting. Presumably, the new
company … Read the full story by Laurie Sullivan
Commentary
Word is that 198 million people around the world now use digital ad-blocking tools, at a cost to advertisers of $21.8 billion in lost revenue. Still, I would like to … Read the full story by George Simpson
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The growth in the [multicultural] population size is driving advertisers to build a well-rounded strategy. The multicultural millennial affinity for and familiarity with the capabilities of
smartphones, has blossomed into … Read the full story by Ben Frederick
Commentary
FilmOn wants the 9th Circuit to uphold a ruling that could speed cord-cutting. Read the full story by Wendy Davis
Commentary
Last week AdExchanger put out a research report on "The State of Programmatic Selling, 2015." What interested me in particular were the pain points that have emerged in the programmatic … Read the full story by Josh Chasin
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Verizon has quietly reversed its 2011 decision to throttle some longtime wireless customers who still subscribe to unlimited data plans and use the 3G network. Read the full story by Wendy Davis
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Online grocery sales are tiny compared to the U.S. total, but "Millennials are already interested, and as Baby Boomers age, they will realize this is a big convenience," Paul Weitzel, … Read the full story by Sarah Mahoney
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"The technology is improving, and a lot of tier one carriers are spending a lot of money these days on web-based customer service," Kirk Parsons, senior director and technology, media … Read the full story by Aaron Baar